一，營(yíng)銷方式的改變，以前想讓人知道自己的店鋪?zhàn)约旱漠a(chǎn)品是線下地推線上投廣告，但是現(xiàn)在這種硬廣已經(jīng)不適應(yīng)目前的環(huán)境，大家都更愿意沉浸式體驗(yàn)，更接受軟廣，短視頻就符合時(shí)代的發(fā)展，內(nèi)容即廣告。讓廣告變成你內(nèi)容的一部分，才不會(huì)被用戶反感。阿朱在天津做短視頻代運(yùn)營(yíng)，就經(jīng)常服務(wù)拍短視頻軟廣的客戶。
1、 The change in marketing methods used to want people to know that their store's products were promoted offline and advertised online, but now this kind of hard advertising is no longer suitable for the current environment. Everyone is more willing to immersive experience and accept soft advertising. Short videos are in line with the development of the times, and content is advertising. Make advertising a part of your content so that it won't be disliked by users. Azhu works as a short video agent in Tianjin and often serves customers who shoot short videos for soft advertising.
二，短視頻營(yíng)銷成本低。你不花錢都可以發(fā)布視頻讓平臺(tái)粉絲看到，而且，假如你愿意花錢，平臺(tái)依托大數(shù)據(jù)，會(huì)將你的視頻推送給更精準(zhǔn)的用戶群體，無(wú)疑是低成本獲得高收益的方式之一。阿朱在天津做短視頻代運(yùn)營(yíng)，曾經(jīng)服務(wù)過一個(gè)客戶，花了3000元拍的視頻有300萬(wàn)的播放量，這個(gè)廣告成本幾乎可以忽略不計(jì)。、
2、 Short video marketing costs are low. You can publish videos for platform fans to see without spending money, and if you are willing to spend money, the platform will rely on big data to push your videos to more accurate user groups, which is undoubtedly one of the best ways to obtain high profits at low cost. Azhu works as a short video proxy operator in Tianjin and once served a client who spent 3000 yuan to shoot a video with 3 million views, making the advertising cost almost negligible.
三，短視頻流量巨大，僅抖音平臺(tái)用戶日活量就有六到七億。流量時(shí)代本質(zhì)來(lái)說就是利用對(duì)大眾的影響力來(lái)“變現(xiàn)”，哪里人多，哪里機(jī)會(huì)大。這些用戶理論上都是你的潛在客戶群體，遲鈍一點(diǎn)兒的企業(yè)老板還把它當(dāng)做娛樂休閑的平臺(tái)，但是有些企業(yè)老板已經(jīng)盯準(zhǔn)這塊蛋糕了。短視頻時(shí)代，你不入局就相當(dāng)自己放棄自己，
3、 The short video traffic is huge, and the daily activity of Tiktok platform users alone is 600 million to 700 million. The era of traffic is essentially about using its influence on the public to "monetize", where there are many people, there are great opportunities. These users are theoretically your potential customer base, and slower business owners still consider it as a platform for entertainment and leisure, but some business owners have already focused on this cake. In the era of short videos, if you don't join the game, it's like giving up on yourself,
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